{"id":5219,"date":"2025-02-14T14:21:35","date_gmt":"2025-02-14T05:21:35","guid":{"rendered":"https:\/\/callcenternavi.jp\/connenavi\/?post_type=news&#038;p=5219"},"modified":"2025-06-17T18:49:23","modified_gmt":"2025-06-17T09:49:23","slug":"ltv%e3%81%a8%e3%81%af%ef%bc%9f%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b5%e3%83%9d%e3%83%bc%e3%83%88%e3%81%a7%e3%81%ae%e5%90%91%e4%b8%8a%e6%96%bd%e7%ad%96%e3%81%a8%e5%8a%b9%e6%9e%9c","status":"publish","type":"news","link":"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/","title":{"rendered":"LTV\u3068\u306f\uff1f\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306e\u5411\u4e0a\u65bd\u7b56\u3092\u89e3\u8aac\u00a0"},"content":{"rendered":"\n<p>\u4f01\u696d\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u30ab\u30ae\u3092\u63e1\u308b\u306e\u304c\u300c<strong>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/strong>\u300d\u3068\u3044\u3046\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u4e00\u5ea6\u306e\u53d6\u5f15\u306b\u4f9d\u5b58\u305b\u305a\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u306e\u78ba\u4fdd\u3084\u5229\u76ca\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u672c\u7a3f\u3067\u306f\u3001LTV\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u3001\u9069\u5207\u306a\u8a08\u7b97\u65b9\u6cd5\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304cLTV\u5411\u4e0a\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3067\u304d\u308b\u304b\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5177\u4f53\u7684\u306aKPI\u306e\u8a2d\u5b9a\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LTV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9577\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u306b\u6d3b\u304b\u3057\u305f\u3044<\/strong><\/li>\n\n\n\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044<\/strong><\/li>\n\n\n\n<li><strong>LTV\u5411\u4e0a\u306b\u5411\u3051\u3066KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3001\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u305f\u3044 <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TOPICS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#CSAT%E3%82%84NPS%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >CSAT\u3084NPS\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#LTV%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%82%8B%E8%83%8C%E6%99%AF\" >LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E6%96%B0%E8%A6%8F%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E3%83%BB%E6%96%B0%E8%A6%8F%E5%B8%82%E5%A0%B4%E9%96%8B%E6%8B%93%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%8F%E3%81%AA%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\" >\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30fb\u65b0\u898f\u5e02\u5834\u958b\u62d3\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%A2%E3%83%87%E3%83%AB%E3%81%8C%E6%B5%B8%E9%80%8F%E3%81%97%E3%81%AF%E3%81%98%E3%82%81%E3%81%A6%E3%81%84%E3%82%8B\" >\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u6d78\u900f\u3057\u306f\u3058\u3081\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#One_to_One%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%B8%E3%82%B7%E3%83%95%E3%83%88%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\" >One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AECRM%E3%81%AE%E6%B4%BB%E7%94%A8\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306eCRM\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#LTV%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\" >LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E8%A8%88%E7%AE%97%E5%BC%8F\" >\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E5%88%A9%E7%9B%8A%E7%8E%87%E3%82%92%E5%90%AB%E3%82%81%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F\" >\u5229\u76ca\u7387\u3092\u542b\u3081\u305f\u8a08\u7b97\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%E3%82%92%E7%94%A8%E3%81%84%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F%EF%BC%88%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E5%90%91%E3%81%91%EF%BC%89\" >\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u7528\u3044\u305f\u8a08\u7b97\u5f0f\uff08\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5411\u3051\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E8%80%83%E6%85%AE%E3%81%97%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F\" >\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3057\u305f\u8a08\u7b97\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E6%9C%80%E9%81%A9%E3%81%AA%E8%A8%88%E7%AE%97%E5%BC%8F%E3%81%AE%E9%81%B8%E6%8A%9E%E6%96%B9%E6%B3%95\" >\u6700\u9069\u306a\u8a08\u7b97\u5f0f\u306e\u9078\u629e\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AELTV%E5%90%91%E4%B8%8A%E6%96%BD%E7%AD%96\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306eLTV\u5411\u4e0a\u65bd\u7b56<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E9%A1%A7%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%EF%BD%9C%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E6%8F%90%E6%A1%88%E3%80%81%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%83%BB%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB\" >\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\uff5c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63d0\u6848\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E8%B3%BC%E8%B2%B7%E9%A0%BB%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%EF%BD%9C%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%E3%82%A2%E3%83%83%E3%83%97%E5%AF%BE%E5%BF%9C%E3%80%81%E3%83%AA%E3%83%9E%E3%82%A4%E3%83%B3%E3%83%89%E6%96%BD%E7%AD%96\" >\u8cfc\u8cb7\u983b\u5ea6\u3092\u9ad8\u3081\u308b\uff5c\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5bfe\u5fdc\u3001\u30ea\u30de\u30a4\u30f3\u30c9\u65bd\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%EF%BD%9CVOC%E6%B4%BB%E7%94%A8%E3%80%81%E3%82%AA%E3%83%9A%E3%83%AC%E3%83%BC%E3%82%BF%E3%83%BC%E3%81%AE%E5%AF%BE%E5%BF%9C%E5%93%81%E8%B3%AA%E5%90%91%E4%B8%8A%E3%80%81%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E3%83%89%E5%AF%BE%E5%BF%9C\" >\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\uff5cVOC\u6d3b\u7528\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u5bfe\u5fdc\u54c1\u8cea\u5411\u4e0a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5bfe\u5fdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#LTV%E5%90%91%E4%B8%8A%E3%81%AB%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AAKPI%E3%81%AE%E8%A8%AD%E5%AE%9A\" >LTV\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306aKPI\u306e\u8a2d\u5b9a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#LTV%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E4%B8%BB%E8%A6%81KPI\" >LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u4e3b\u8981KPI&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#KPI%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9FPDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E5%9B%9E%E3%81%97%E6%96%B9\" >KPI\u3092\u6d3b\u7528\u3057\u305fPDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5219\/#LTV%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E3%81%AE%E3%81%BE%E3%81%A8%E3%82%81\" >LTV\u306b\u3064\u3044\u3066\u306e\u307e\u3068\u3081&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%EF%BC%88Life_Time_Value%EF%BC%9A%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%A8%E3%81%AF\"><\/span><strong>LTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%AE%E5%AE%9A%E7%BE%A9\"><\/span><strong>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5b9a\u7fa9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u3001<mark>1\u4eba\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u53ce\u76ca\u306e\u3053\u3068<\/mark>\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u4f9d\u5b58\u3057\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a2\u793e\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001LTV\u306e\u91cd\u8981\u6027\u304c\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30fb\u4f01\u696dA\uff1a1\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u304c\u9ad8\u3044\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4f4e\u3044&nbsp;<\/strong>&nbsp;<br><strong>\u30fb\u4f01\u696dB\uff1a1\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u306f\u4f4e\u3044\u304c\u3001<mark>\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u3044<\/mark><\/strong>&nbsp;<\/p>\n\n\n\n<p>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306f\u4f01\u696dA\u306e\u307b\u3046\u304c\u9ad8\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u9577\u671f\u7684\u306b\u306f\u4f01\u696dB\u306e\u307b\u3046\u304c\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CSAT%E3%82%84NPS%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span><strong>CSAT\u3084NPS\u3068\u306e\u9055\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LTV\u3068\u95a2\u9023\u3059\u308b\u6307\u6a19\u306b\u3001<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5064\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSAT\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09<\/a>\u3084<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/1644\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPS\uff08\u63a8\u5968\u5ea6\u30b9\u30b3\u30a2\uff09<\/a>\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n<table style=\"border-collapse: collapse; width: 100%; height: 272px;\">\n<tbody>\n<tr style=\"height: 68px;\">\n<td style=\"width: 16.9048%; background-color: #31529c; height: 68px; text-align: center;\" width=\"141\">\n<p><strong><span style=\"color: #ffffff;\">\u6307\u6a19<\/span><\/strong><\/p>\n<\/td>\n<td style=\"width: 41.0715%; background-color: #31529c; height: 68px; text-align: center;\" width=\"425\">\n<p><strong><span style=\"color: #ffffff;\">\u5b9a\u7fa9<\/span><\/strong><\/p>\n<\/td>\n<td style=\"width: 41.7857%; background-color: #31529c; height: 68px; text-align: center;\" width=\"283\">\n<p><strong><span style=\"color: #ffffff;\">\u7279\u5fb4<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 16.9048%; background-color: #d3dcf5; height: 68px; text-align: center;\" width=\"141\">\n<p><strong>CSAT<\/strong><\/p>\n<\/td>\n<td style=\"width: 41.0715%; height: 68px;\" width=\"425\">\n<p>\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b<\/p>\n<\/td>\n<td style=\"width: 41.7857%; height: 68px;\" width=\"283\">\n<p>\u77ed\u671f\u7684\u306a\u8a55\u4fa1<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 16.9048%; background-color: #d3dcf5; height: 68px; text-align: center;\" width=\"141\">\n<p><strong>NPS<\/strong><\/p>\n<\/td>\n<td style=\"width: 41.0715%; height: 68px;\" width=\"425\">\n<p>\u4f01\u696d\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3059\u308b\u610f\u5411\u3092\u6e2c\u308b<\/p>\n<\/td>\n<td style=\"width: 41.7857%; height: 68px;\" width=\"283\">\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u793a\u3059<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 16.9048%; background-color: #d3dcf5; height: 68px; text-align: center;\" width=\"141\">\n<p><strong>LTV<\/strong><\/p>\n<\/td>\n<td style=\"width: 41.0715%; height: 68px;\" width=\"425\">\n<p>\u9867\u5ba2\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024<\/p>\n<\/td>\n<td style=\"width: 41.7857%; height: 68px;\" width=\"283\">\n<p>\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>CSAT\u306f\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3001NPS\u306f\u4ed6\u793e\u3078\u306e\u63a8\u85a6\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u4e00\u65b9\u3001LTV\u306f<mark>\u5b9f\u969b\u306e\u58f2\u4e0a\u3084\u53ce\u76ca\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19<\/mark>\u3068\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306f\u3001CSAT\u3084NPS\u3092\u6d3b\u7528\u3057\u3066<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/5220\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a>\u3092\u9ad8\u3081\u3001LTV\u306e\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%82%8B%E8%83%8C%E6%99%AF\"><\/span><strong>LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E8%A6%8F%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E3%83%BB%E6%96%B0%E8%A6%8F%E5%B8%82%E5%A0%B4%E9%96%8B%E6%8B%93%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%8F%E3%81%AA%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\"><\/span><strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30fb\u65b0\u898f\u5e02\u5834\u958b\u62d3\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3082\u4e0a\u6607\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3084\u7af6\u4e89\u306e\u6fc0\u5316\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u624b\u6cd5\u3060\u3051\u3067\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u60aa\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001EC\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u62e1\u5927\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3084\u7af6\u4e89\u306e\u6fc0\u5316\u304c\u9855\u8457\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>CAC\u304c\u4e0a\u6607\u3059\u308b\u3068\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306b\u4f9d\u5b58\u3059\u308b\u3060\u3051\u3067\u306f\u5229\u76ca\u3092\u78ba\u4fdd\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u304c\u58f2\u4e0a\u306e\u5b89\u5b9a\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%A2%E3%83%87%E3%83%AB%E3%81%8C%E6%B5%B8%E9%80%8F%E3%81%97%E3%81%AF%E3%81%98%E3%82%81%E3%81%A6%E3%81%84%E3%82%8B\"><\/span><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u6d78\u900f\u3057\u306f\u3058\u3081\u3066\u3044\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08\u5b9a\u984d\u8ab2\u91d1\uff09\u30e2\u30c7\u30eb\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3001LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u8981\u56e0\u306e\u4e00\u3064\u3067\u3059\u3002&nbsp;\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3001\u300c\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u300d\uff1d\u300cLTV\u306e\u6700\u5927\u5316\u300d\u304c\u53ce\u76ca\u306e\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<br>\u30b5\u30d6\u30b9\u30af\u4f01\u696d\u3067\u306f\u3001\u89e3\u7d04\u7387\uff08Churn Rate\uff09\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u5229\u76ca\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001LTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One_to_One%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%B8%E3%82%B7%E3%83%95%E3%83%88%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\"><\/span><strong>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f93\u6765\u306e\u30de\u30b9\u5e83\u544a\u3067\u306f\u3001\u591a\u304f\u306e\u9867\u5ba2\u306b\u4e00\u5f8b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u60c5\u5831\u904e\u591a\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br>\u3053\u306e\u80cc\u666f\u304b\u3089\u300cOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u6ce8\u76ee\u3055\u308c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u500b\u5225\u5bfe\u5fdc\u3092\u5f37\u5316\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u6d41\u308c\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AECRM%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306eCRM\u306e\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/1373\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09<\/a>\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3001CRM\u3092\u6d3b\u7528\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u91cd\u8981\u306a\u624b\u6bb5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<br>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u8fc5\u901f\u304b\u3064\u500b\u5225\u5316\u3055\u308c\u305f\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3082\u540c\u69d8\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u3066\u304a\u308a\u3001CRM\u306e\u5c0e\u5165\u30fb\u6d3b\u7528\u304c\u696d\u754c\u5168\u4f53\u3067\u52a0\u901f\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3001LTV\u6ce8\u76ee\u306e\u80cc\u666f\u3068\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u25bcCRM\u306e\u89e3\u8aac\u8a18\u4e8b\u306f\u3053\u3061\u3089&nbsp;<\/strong><br>\u300c<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/2475\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306eCRM\u3068\u306f\uff5c\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac<\/a>\u300d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\"><\/span><strong>LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306b\u306f\u8907\u6570\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u4f01\u696d\u306e\u4e8b\u696d\u30e2\u30c7\u30eb\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u8a08\u7b97\u5f0f\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E8%A8%88%E7%AE%97%E5%BC%8F\"><\/span><strong>\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-88030589a76d7a6d4696a8cf2ab964cd\"><strong>LTV = \u9867\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u57fa\u672c\u5f0f\u306f\u3001\u591a\u304f\u306e\u696d\u754c\u3067\u6d3b\u7528\u3055\u308c\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n\n\n<table style=\"border-collapse: collapse; width: 100%; height: 368px;\">\n<tbody>\n<tr style=\"height: 68px;\">\n<td style=\"width: 36.0715%; height: 68px; background-color: #31529c; text-align: center;\" width=\"368\">\n<p><span style=\"color: #ffffff;\"><b>\u8981\u7d20<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 68px; background-color: #31529c; text-align: center;\" width=\"481\">\n<p><span style=\"color: #ffffff;\"><strong><span style=\"color: #ffffff;\"><b>\u8aac\u660e<\/b><\/span><\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 36.0715%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"368\">\n<p><strong>\u9867\u5ba2\u5358\u4fa1<br \/>\uff08ARPU\uff1aAverage Revenue Per User\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 100px;\" width=\"481\">\n<p>\u9867\u5ba2\u304c1\u56de\u306e\u53d6\u5f15\u3067\u652f\u6255\u3046\u5e73\u5747\u91d1\u984d\u3002<br \/>\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u3067\u5411\u4e0a\u53ef\u80fd\u3002<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 36.0715%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"368\">\n<p><strong>\u8cfc\u8cb7\u983b\u5ea6<br \/>\uff08Purchase Frequency\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 100px;\" width=\"481\">\n<p>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u304a\u3051\u308b\u8cfc\u5165\u56de\u6570\u3002<br \/>\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3002<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 36.0715%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"368\">\n<p><strong>\u7d99\u7d9a\u671f\u9593<br \/>\uff08Customer Lifetime\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 100px;\" width=\"481\">\n<p>\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u7d9a\u3051\u308b\u5e73\u5747\u671f\u9593\u3002<br \/>\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u304c\u91cd\u8981\u3002<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u6761\u4ef6\u306e\u9867\u5ba2\u304c\u3044\u308b\u3068\u3057\u307e\u3059\u3002&nbsp;<br>\u2022 \u9867\u5ba2\u5358\u4fa1\uff1a10,000\u5186&nbsp;<br>\u2022 \u8cfc\u8cb7\u983b\u5ea6\uff1a12\u56de\/\u5e74&nbsp;<br>\u2022 \u7d99\u7d9a\u671f\u9593\uff1a3\u5e74&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-medium-font-size\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-medium-font-size\"><strong>LTV = 10,000\u5186 \u00d7 12\u56de \u00d7 3\u5e74 = 360,000\u5186<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>\u3053\u306e\u8a08\u7b97\u306f\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u3067\u3059\u304c\u3001<strong>\u5b9f\u969b\u306e\u5229\u76ca\u3092\u8003\u616e\u3059\u308b\u5834\u5408\u306f\u300c\u5229\u76ca\u7387\u300d\u3092\u52a0\u5473\u3059\u308b\u5fc5\u8981<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%9B%8A%E7%8E%87%E3%82%92%E5%90%AB%E3%82%81%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F\"><\/span><strong>\u5229\u76ca\u7387\u3092\u542b\u3081\u305f\u8a08\u7b97\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-edca31347db508ea018104165e5eb54a\"><strong>LTV = \u9867\u5ba2\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u5f0f\u3067\u306f\u3001\u300c\u53ce\u76ca\u7387\u300d\u3092\u52a0\u5473\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u5b9f\u969b\u306e\u5229\u76ca\u3092\u53cd\u6620\u3057\u305fLTV\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3084\u88fd\u9020\u696d\u306a\u3069\u3001\u30b3\u30b9\u30c8\u7ba1\u7406\u304c\u91cd\u8981\u306a\u696d\u754c\u3067\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\uff1a&nbsp;<br>\u2022 \u9867\u5ba2\u5358\u4fa1\uff1a20,000\u5186&nbsp;<br>\u2022 \u53ce\u76ca\u7387\uff1a50%\uff08\u5229\u76ca\u7387\uff09&nbsp;<br>\u2022 \u8cfc\u8cb7\u983b\u5ea6\uff1a12\u56de\/\u5e74&nbsp;<br>\u2022 \u7d99\u7d9a\u671f\u9593\uff1a3\u5e74&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-medium-font-size\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-medium-font-size\"><strong>LTV = 20,000\u5186 \u00d7 0.5 \u00d7 12\u56de \u00d7 3\u5e74 = 360,000\u5186<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>\u3053\u306e\u8a08\u7b97\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u58f2\u4e0a\u30d9\u30fc\u30b9\u3067\u306f\u306a\u304f\u5229\u76ca\u30d9\u30fc\u30b9\u306eLTV\u304c\u7b97\u51fa\u3055\u308c\u3001\u3088\u308a\u6b63\u78ba\u306a\u9867\u5ba2\u4fa1\u5024\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%E3%82%92%E7%94%A8%E3%81%84%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F%EF%BC%88%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E5%90%91%E3%81%91%EF%BC%89\"><\/span><strong>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u7528\u3044\u305f\u8a08\u7b97\u5f0f\uff08\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5411\u3051\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-0b0156d92240abc2d45dfea1693b3fb0\"><strong>LTV = \u9867\u5ba2\u5358\u4fa1 \u00f7 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u5f0f\u306f\u3001\u4e3b\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002&nbsp;<br>\u203b\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\uff1a\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408&nbsp;<\/p>\n\n\n\n<p>\u4f8b\uff1a&nbsp;<br>\u2022 \u9867\u5ba2\u5358\u4fa1\uff1a10,000\u5186\/\u6708&nbsp;<br>\u2022 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1a10%\uff080.1\uff09&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>LTV = 10,000\u5186 \u00f7 0.1 = 100,000\u5186<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u9867\u5ba2\u304c\u5951\u7d04\u3092\u7d9a\u3051\u308b\u9650\u308a\u53ce\u76ca\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u30e2\u30c7\u30eb\u306e\u5834\u5408\u3001\u89e3\u7d04\u7387\u3092\u4f4e\u304f\u6291\u3048\u308b\u3053\u3068\u304cLTV\u6700\u5927\u5316\u306e\u30ab\u30ae\u3068\u306a\u308b\u305f\u3081\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u7528\u3044\u305f\u8a08\u7b97\u3092\u884c\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E8%80%83%E6%85%AE%E3%81%97%E3%81%9F%E8%A8%88%E7%AE%97%E5%BC%8F\"><\/span><strong>\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3057\u305f\u8a08\u7b97\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-d57600025e759aef560e26d65f7fc6a6\"><strong>LTV =\uff08\u9867\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593\uff09 -\uff08\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8 + \u7dad\u6301\u30b3\u30b9\u30c8\uff09<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u5f0f\u306f\u3001LTV\u304b\u3089\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff1aCustomer Acquisition Cost\uff09\u3068\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u300c\u7d14\u7c8b\u306a\u5229\u76ca\u30d9\u30fc\u30b9\u306eLTV\u300d\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002&nbsp;<\/p>\n\n\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 27.381%; background-color: #31529c; text-align: center;\">\n<p><strong><span style=\"color: #ffffff;\">\u30b3\u30b9\u30c8\u9805\u76ee<\/span><\/strong><\/p>\n<\/td>\n<td style=\"width: 72.619%; background-color: #31529c; text-align: center;\">\n<p><strong><span style=\"color: #ffffff;\">\u8aac\u660e<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.381%; background-color: #d3dcf5; text-align: center;\">\n<p><strong>\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 72.619%;\">\u5e83\u544a\u8cbb\u3001\u55b6\u696d\u30b3\u30b9\u30c8\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.381%; background-color: #d3dcf5; text-align: center;\">\n<p><strong>\u7dad\u6301\u30b3\u30b9\u30c8<\/strong><\/p>\n<\/td>\n<td style=\"width: 72.619%;\">CRM\u904b\u7528\u8cbb\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u8cbb\u7528\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a&nbsp;<br>\u2022 \u9867\u5ba2\u5358\u4fa1\uff1a10,000\u5186&nbsp;<br>\u2022 \u8cfc\u8cb7\u983b\u5ea6\uff1a12\u56de\/\u5e74&nbsp;<br>\u2022 \u7d99\u7d9a\u671f\u9593\uff1a3\u5e74&nbsp;<br>\u2022 \u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\uff1a50,000\u5186&nbsp;<br>\u2022 \u7dad\u6301\u30b3\u30b9\u30c8\uff08\u5e74\u9593\uff09\uff1a5,000\u5186&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>LTV =\uff0810,000\u5186 \u00d7 12\u56de \u00d7 3\u5e74\uff09 -\uff0850,000\u5186 + 5,000\u5186 \u00d7 3\u5e74\uff09&nbsp;<br>LTV = 360,000\u5186 &#8211; 65,000\u5186 = 295,000\u5186<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>\u3053\u306e\u8a08\u7b97\u5f0f\u306f\u3001LTV\u306e\u5229\u76ca\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%81%A9%E3%81%AA%E8%A8%88%E7%AE%97%E5%BC%8F%E3%81%AE%E9%81%B8%E6%8A%9E%E6%96%B9%E6%B3%95\"><\/span><strong>\u6700\u9069\u306a\u8a08\u7b97\u5f0f\u306e\u9078\u629e\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3069\u306e\u8a08\u7b97\u5f0f\u3092\u4f7f\u7528\u3059\u308b\u304b\u306f\u3001\u4f01\u696d\u306e\u4e8b\u696d\u30e2\u30c7\u30eb\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u8a08\u7b97\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;\u4ee5\u4e0b\u306b\u3001\u5404\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u9069\u3057\u305f\u8a08\u7b97\u5f0f\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001\u305c\u3072\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<table style=\"border-collapse: collapse; width: 100%; height: 404px;\">\n<tbody>\n<tr style=\"height: 68px;\">\n<td style=\"width: 36.0714%; background-color: #31529c; height: 68px; text-align: center;\" width=\"269\">\n<p><strong><span style=\"color: #ffffff;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/span><\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; background-color: #31529c; height: 68px; text-align: center;\" width=\"581\">\n<p><strong><span style=\"color: #ffffff;\">\u9069\u3057\u305fLTV\u8a08\u7b97\u5f0f<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 36.0714%; height: 68px; text-align: center;\" width=\"269\">\n<p><strong>\u4e00\u822c\u7684\u306a\u30d3\u30b8\u30cd\u30b9<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 68px;\" width=\"581\">\n<p>LTV = \u9867\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 36.0714%; height: 100px; text-align: center;\" width=\"269\">\n<p><strong>\u5229\u76ca\u7387\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d<br \/>\uff08\u88fd\u9020\u696d\u30fbSaaS\u306a\u3069\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 100px;\" width=\"581\">\n<p>LTV = \u9867\u5ba2\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 36.0714%; height: 68px; text-align: center;\" width=\"269\">\n<p><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 68px;\" width=\"581\">\n<p>LTV = \u9867\u5ba2\u5358\u4fa1 \u00f7 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 36.0714%; height: 100px; text-align: center;\" width=\"269\">\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u5206\u6790\u3059\u308b\u4f01\u696d<\/strong><\/p>\n<\/td>\n<td style=\"width: 63.8095%; height: 100px;\" width=\"581\">\n<p>LTV =\uff08\u9867\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593\uff09 -\uff08\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8 + \u7dad\u6301\u30b3\u30b9\u30c8\uff09<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>\u203bROI\uff08Return on Investment\uff09\uff1a\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u5229\u76ca\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AELTV%E5%90%91%E4%B8%8A%E6%96%BD%E7%AD%96\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u306eLTV\u5411\u4e0a\u65bd\u7b56<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u65bd\u7b56\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u884c\u3046\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%EF%BD%9C%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E6%8F%90%E6%A1%88%E3%80%81%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%83%BB%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB\"><\/span><strong>\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\uff5c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63d0\u6848\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306f\u9867\u5ba2\u3068\u63a5\u3059\u308b\u5834\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u9867\u5ba2\u5358\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63d0\u6848\u306e\u5f37\u5316<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/3320\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/a>\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9069\u5207\u306a\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a\u300c\u904e\u53bb\u306b\u5316\u7ca7\u6c34\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u3001\u76f8\u6027\u304c\u826f\u304f\u3066\u52b9\u679c\u3092\u9ad8\u3081\u308b\u7f8e\u5bb9\u6db2\u3092\u63d0\u6848\u3059\u308b\u300d&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6d3b\u7528<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u30a2\u30c3\u30d7\u30bb\u30eb\uff1a\u9867\u5ba2\u306e\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u55b6\u696d\u624b\u6cd5\u3067\u3001\u9867\u5ba2\u304c\u5229\u7528\u4e2d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u3088\u308a\u9ad8\u984d\u306a\u4e0a\u7d1a\u30e2\u30c7\u30eb\u306b\u4e57\u308a\u63db\u3048\u3066\u3082\u3089\u3046\u3053\u3068&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a\u300c\u4eca\u304a\u4f7f\u3044\u306e\u5546\u54c1\u3088\u308a\u3082\u3001\u4e0a\u4f4d\u30d7\u30e9\u30f3\u306e\u65b9\u304c \u3088\u308a\u9ad8\u6027\u80fd\u306b\u306a\u308b\u306e\u3067\u304a\u3059\u3059\u3081\u3067\u3059\u300d&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>\u2022 \u30af\u30ed\u30b9\u30bb\u30eb\uff1a\u9867\u5ba2\u304c\u8cfc\u5165\u4e88\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3001\u95a2\u9023\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3057\u3001\u8ffd\u52a0\u8cfc\u5165\u3092\u4fc3\u3059\u624b\u6cd5&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a\u300cA\u306e\u5546\u54c1\u3068B\u306e\u5546\u54c1\u3092\u30bb\u30c3\u30c8\u3067\u3054\u5229\u7528\u3044\u305f\u3060\u304f\u3068\u3001\u3088\u308a\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u300d&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u300c\u672c\u5f53\u306b\u5fc5\u8981\u306a\u3082\u306e\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u4f01\u696d\u306e\u58f2\u4e0a\u5411\u4e0a\u3060\u3051\u306b\u6349\u308f\u308c\u305a\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u63d0\u6848\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B3%BC%E8%B2%B7%E9%A0%BB%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%EF%BD%9C%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%E3%82%A2%E3%83%83%E3%83%97%E5%AF%BE%E5%BF%9C%E3%80%81%E3%83%AA%E3%83%9E%E3%82%A4%E3%83%B3%E3%83%89%E6%96%BD%E7%AD%96\"><\/span><strong>\u8cfc\u8cb7\u983b\u5ea6\u3092\u9ad8\u3081\u308b\uff5c\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5bfe\u5fdc\u3001\u30ea\u30de\u30a4\u30f3\u30c9\u65bd\u7b56<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8cfc\u8cb7\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u30ea\u30de\u30a4\u30f3\u30c9\u65bd\u7b56\u304c\u91cd\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5bfe\u5fdc\u306e\u5f37\u5316<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u30fb\u96fb\u8a71\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u78ba\u8a8d&nbsp;<br>\u2022 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u9069\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u6848\u5185&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a\u300c\u4ee5\u524d\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u306e\u98f2\u307f\u65b9\u306b\u3064\u3044\u3066\u3001\u3054\u4e0d\u660e\u306a\u70b9\u306f\u3054\u3056\u3044\u307e\u305b\u3093\u304b\uff1f\u300d&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u30ea\u30de\u30a4\u30f3\u30c9\u65bd\u7b56\u306e\u6d3b\u7528<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u4e00\u5b9a\u671f\u9593\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2\u306b\u300c\u7279\u5225\u5272\u5f15\u300d\u3084\u300c\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u6848\u5185&nbsp;<br>\u2022 \u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u300c\u518d\u8cfc\u5165\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u300d\u306e\u9001\u4fe1&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u4f8b\uff1a\u300c3\u30f6\u6708\u524d\u306b\u8cfc\u5165\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u304c\u305d\u308d\u305d\u308d\u306a\u304f\u306a\u308b\u3053\u308d\u3067\u3059\u3002\u3054\u72b6\u6cc1\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f\u300d&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%EF%BD%9CVOC%E6%B4%BB%E7%94%A8%E3%80%81%E3%82%AA%E3%83%9A%E3%83%AC%E3%83%BC%E3%82%BF%E3%83%BC%E3%81%AE%E5%AF%BE%E5%BF%9C%E5%93%81%E8%B3%AA%E5%90%91%E4%B8%8A%E3%80%81%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E3%83%89%E5%AF%BE%E5%BF%9C\"><\/span><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/strong>\uff5c<strong>VOC\u6d3b\u7528\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u5bfe\u5fdc\u54c1\u8cea\u5411\u4e0a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5bfe\u5fdc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9577\u671f\u7684\u306b\u9867\u5ba2\u3068\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/2121\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>VOC\uff08\u9867\u5ba2\u306e\u58f0\uff09<\/strong><\/a><strong>\u306e\u6d3b\u7528<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u554f\u3044\u5408\u308f\u305b\u3084\u30af\u30ec\u30fc\u30e0\u306e\u50be\u5411\u3092\u5206\u6790\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u3064\u306a\u3052\u308b&nbsp;<br>\u2022 \u300c\u3053\u3046\u3044\u3046\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u3066\u307b\u3057\u3044\u300d\u300c\u3053\u306e\u5546\u54c1\u306e\u3007\u3007\u3092\u6539\u5584\u3057\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u8981\u671b\u3092\u3082\u3068\u306b\u3001\u65b0\u5546\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3092\u9032\u3081\u308b&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/1768\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><\/strong><strong>\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u5fdc\u5bfe<\/strong><strong>\u54c1\u8cea\u5411\u4e0a<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u305f\u3060\u300c\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u300d\u3060\u3051\u306e\u5bfe\u5fdc\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b&nbsp;<br>\u2022 \u50be\u8074\u529b\u3084\u5171\u611f\u529b\u3092\u9ad8\u3081\u308b\u7814\u4fee\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u306b\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046&nbsp;<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5bfe\u5fdc\u306e\u5f37\u5316<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u2022 \u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u5bfe\u5fdc\u3092\u5b9f\u65bd&nbsp;<br>\u2022 \u300c\u524d\u56de\u306e\u3054\u5229\u7528\u304b\u3089\u3007\u3007\u65e5\u7d4c\u3061\u307e\u3059\u304c\u3001\u305d\u306e\u5f8c\u554f\u984c\u306a\u304f\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3046&nbsp;<\/p>\n\n\n\n<p>\u300c\u3053\u306e\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u3061\u3083\u3093\u3068\u805e\u3044\u3066\u304f\u308c\u308b\u300d\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u6c17\u306b\u304b\u3051\u3066\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u9867\u5ba2\u304c\u611f\u3058\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u7d99\u7d9a\u5229\u7528\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u25bc\u95a2\u9023\u8a18\u4e8b\u306f\u3053\u3061\u3089&nbsp;<\/strong><br>\u300c<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/785\/\" target=\"_blank\" rel=\"noreferrer noopener\">CS\u5411\u4e0a\u3055\u305b\u308b\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u80b2\u6210\u6cd5\u3068\u306f\u2502\u5177\u4f53\u7684\u306a\u7814\u4fee\u5185\u5bb9\u3084\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a>\u300d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%E5%90%91%E4%B8%8A%E3%81%AB%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AAKPI%E3%81%AE%E8%A8%AD%E5%AE%9A\"><\/span><strong>LTV\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306aKPI\u306e\u8a2d\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a<a href=\"https:\/\/callcenternavi.jp\/connenavi\/note\/241\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/a>\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5358\u306b\u58f2\u4e0a\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001LTV\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3054\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E4%B8%BB%E8%A6%81KPI\"><\/span><strong>LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u4e3b\u8981KPI<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306eKPI\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u65bd\u7b56\u3054\u3068\u306b\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n<table style=\"border-collapse: collapse; width: 100%; height: 612px;\">\n<tbody>\n<tr style=\"height: 68px;\">\n<td style=\"width: 33.4524%; height: 68px; background-color: #31529c; text-align: center;\" width=\"283\"><span style=\"color: #ffffff;\"><strong>KPI<\/strong><\/span><\/td>\n<td style=\"width: 33.2143%; height: 68px; background-color: #31529c; text-align: center;\" width=\"283\"><span style=\"color: #ffffff;\"><strong>\u610f\u5473<\/strong><\/span><\/td>\n<td style=\"width: 33.2143%; height: 68px; background-color: #31529c; text-align: center;\" width=\"283\"><span style=\"color: #ffffff;\"><strong>\u76ee\u7684<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"283\">\n<p><strong>\u9867\u5ba2\u5e73\u5747\u5358\u4fa1<br \/>\uff08ARPU\uff1aAverage Revenue Per User\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u9ad8<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"283\">\n<p><strong>\u8cfc\u8cb7\u983b\u5ea6<br \/>\uff08Purchase Frequency\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>1\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\u306b\u4f55\u56de\u8cfc\u5165\u3057\u305f\u304b<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u306e\u52b9\u679c\u3092\u78ba\u8a8d<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"283\">\n<p><strong>\u7d99\u7d9a\u671f\u9593<br \/>\uff08Customer Lifetime\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>\u9867\u5ba2\u304c\u4f01\u696d\u3068\u53d6\u5f15\u3092\u7d9a\u3051\u308b\u5e73\u5747\u671f\u9593<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u52b9\u679c\u3092\u8a55\u4fa1<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 68px; text-align: center;\" width=\"283\">\n<p><strong>NPS<br \/>\uff08Net Promoter Score\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 68px;\" width=\"283\">\n<p>\u4f01\u696d\u3078\u306e\u63a8\u5968\u5ea6\u3092\u6e2c\u308b\u6307\u6a19<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 68px;\" width=\"283\">\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u5ea6\u3092\u6e2c\u5b9a<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 100px; text-align: center;\" width=\"283\">\n<p><strong>\u30ea\u30d4\u30fc\u30c8\u7387<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>1\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u3046\u3061\u3001\u518d\u8cfc\u5165\u3057\u305f\u5272\u5408<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 100px;\" width=\"283\">\n<p>\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u9032\u3059\u308b\u65bd\u7b56\u306e\u52b9\u679c\u3092\u78ba\u8a8d<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"width: 33.4524%; background-color: #d3dcf5; height: 76px; text-align: center;\" width=\"283\">\n<p><strong>\u89e3\u7d04\u7387<br \/>\uff08Churn Rate\uff09<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 76px;\" width=\"283\">\n<p>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3057\u305f\u5272\u5408<\/p>\n<\/td>\n<td style=\"width: 33.2143%; height: 76px;\" width=\"283\">\n<p>\u89e3\u7d04\u3092\u9632\u3050\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u8cb7\u983b\u5ea6\u300d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u5834\u5408\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u65bd\u7b56\u304cLTV\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9FPDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E5%9B%9E%E3%81%97%E6%96%B9\"><\/span><strong>KPI\u3092\u6d3b\u7528\u3057\u305fPDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LTV\u5411\u4e0a\u65bd\u7b56\u306f\u4e00\u5ea6\u884c\u3063\u3066\u7d42\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002PDCA\u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Act\uff09\u3092\u3057\u3063\u304b\u308a\u3068\u56de\u3057\u3066\u3001\u5b9a\u671f\u7684\u306b\u65bd\u7b56\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"534\" src=\"https:\/\/callcenternavi.jp\/connenavi\/wp-content\/uploads\/sites\/2\/2025\/02\/ltv_pdca.jpg\" alt=\"\" class=\"wp-image-5231\" style=\"width:400px\" srcset=\"https:\/\/callcenternavi.jp\/connenavi\/wp-content\/uploads\/sites\/2\/2025\/02\/ltv_pdca.jpg 600w, https:\/\/callcenternavi.jp\/connenavi\/wp-content\/uploads\/sites\/2\/2025\/02\/ltv_pdca-300x267.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<table style=\"border-collapse: collapse; width: 100%; height: 319px;\">\n<tbody>\n<tr style=\"height: 68px;\">\n<td style=\"width: 21.4286%; height: 91px; background-color: #31529c; text-align: center;\" rowspan=\"2\"><span style=\"color: #ffffff;\"><strong>Plan\uff08\u8a08\u753b\uff09<\/strong><\/span><\/td>\n<td style=\"width: 78.5714%; height: 68px; background-color: #d3dcf5;\">\n<p><strong>LTV\u5411\u4e0a\u306e\u305f\u3081\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 78.5714%; height: 23px; background-color: #d3dcf5;\">\u4f8b\uff1a\u300c\u8cfc\u8cb7\u983b\u5ea6\u30921.2\u500d\u306b\u3059\u308b\u300d\u300c\u89e3\u7d04\u7387\u30925\uff05\u4f4e\u6e1b\u3059\u308b\u300d<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 21.4286%; height: 91px; background-color: #31529c; text-align: center;\" rowspan=\"2\"><span style=\"color: #ffffff;\"><strong>Do\uff08\u5b9f\u884c\uff09<\/strong><\/span><\/td>\n<td style=\"width: 78.5714%; height: 68px; background-color: #d3dcf5;\">\n<p><strong>\u65bd\u7b56\u3092\u5b9f\u65bd<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 78.5714%; height: 23px; background-color: #d3dcf5;\">\u4f8b\uff1a\u300c\u8cfc\u5165\u304b\u30891\u30f6\u6708\u306b\u3001\u9867\u5ba2\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300d<\/td>\n<\/tr>\n<tr style=\"height: 68px;\">\n<td style=\"width: 21.4286%; height: 91px; background-color: #31529c; text-align: center;\" rowspan=\"2\"><span style=\"color: #ffffff;\"><strong>Check\uff08\u8a55\u4fa1\uff09<\/strong><\/span><\/td>\n<td style=\"width: 78.5714%; height: 68px; background-color: #d3dcf5;\">\n<p><strong>KPI\u3092\u5206\u6790\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 78.5714%; height: 23px; background-color: #d3dcf5;\">\u4f8b\uff1a\u300c\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c20\uff05\u5411\u4e0a\u3057\u305f\u300d<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 21.4286%; height: 46px; background-color: #31529c; text-align: center;\" rowspan=\"2\"><span style=\"color: #ffffff;\"><strong>Act\uff08\u6539\u5584\uff09<\/strong><\/span><\/td>\n<td style=\"width: 78.5714%; height: 23px; background-color: #d3dcf5;\">\n<p><strong>\u52b9\u679c\u304c\u4f4e\u3044\u65bd\u7b56\u3092\u898b\u76f4\u3057\u3001\u6b21\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 78.5714%; height: 23px; background-color: #d3dcf5;\">\u4f8b\uff1a\u300c\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u4ef6\u540d\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6539\u5584\u300d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>&nbsp;\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E3%81%AE%E3%81%BE%E3%81%A8%E3%82%81\"><\/span><strong>LTV\u306b\u3064\u3044\u3066\u306e\u307e\u3068\u3081<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6210\u9577\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306fLTV\u5411\u4e0a\u306e\u30ab\u30ae\u3092\u63e1\u308b\u90e8\u9580\u3067\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u63d0\u6848\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u65bd\u7b56\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u65bd\u7b56\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u8a66\u884c\u932f\u8aa4\u3092\u91cd\u306d\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u89e3\u7d04\u7387\u306e\u6539\u5584\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n\n<p>\u672c\u7a3f\u304c\u3001LTV\u5411\u4e0a\u306b\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306e\u4e00\u52a9\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<div class=\"cta_area\">  <p class=\"cta_ttl\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u5411\u3051\u305f\u65bd\u7b56\u3092\u691c\u8a0e\u4e2d\u306a\u3089\u3001\u30a6\u30a3\u30eb\u30aa\u30d6\u30fb\u30ef\u30fc\u30af\u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044<\/p>  <p class=\"cta_text\">\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u73fe\u5834\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u904b\u55b6\u3092\u5b9f\u73fe\u3057\u305f\u3044\u300d\u300c\u7af6\u5408\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u596a\u308f\u308c\u306a\u3044\u3088\u3046\u3001\u30b5\u30dd\u30fc\u30c8\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044\u300d\u300c\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u305f\u3044\u300d\u3053\u306e\u3088\u3046\u306a\u304a\u60a9\u307f\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u305c\u3072\u30a6\u30a3\u30eb\u30aa\u30d6\u30fb\u30ef\u30fc\u30af\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002\u30a6\u30a3\u30eb\u30aa\u30d6\u30fb\u30ef\u30fc\u30af\u306f\u3001\u5730\u65b9BPO\u30bb\u30f3\u30bf\u30fc\u306b\u3066\u9ad8\u54c1\u8cea\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u904b\u55b6\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306e\u3054\u63d0\u6848\u304c\u53ef\u80fd\u3067\u3059\u3002\u3054\u76f8\u8ac7\u3001\u304a\u898b\u7a4d\u308a\u306f\u7121\u6599\u3067\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\n<\/p>\n  <p class=\"cta_btn\">\n    <a href=\"https:\/\/willof-work.co.jp\/corp\/contact\/officework\/?utm_source=connenavi&#038;utm_medium=button&#038;utm_campaign=contact&#038;utm_term=5219_2\" target=\"_blank\" rel=\"noopener\">\u30a6\u30a3\u30eb\u30aa\u30d6\u30fb\u30ef\u30fc\u30af\u306b\u76f8\u8ac7\u3059\u308b<\/a>\n  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